Hi, I'm Melissa
I'm a marketing and communications professional who believes good marketing starts with understanding the business behind it.
I've worked in marketing and communications for over 15 years, across everything from public sector campaigns, commercial social media and content and SEO driven websites to managing a busy press office and corporate communications function.
Now I work directly with growing businesses, that have more to say than they have time to say it, helping them make sense of their marketing and actually get it done.
I like getting to know the business behind the brand.
The best marketing doesn't start with a content calendar. It starts with understanding what makes your business different, who your customers are and what you're trying to achieve.
I'll take the time to get to know your business, then use that to create marketing that feels genuine, looks good and has a purpose.
That might mean coming to you with my camera, planning a campaign, managing your social media, updating your website or figuring out what you should be doing in the first place.
A bit about how I work
I'm not here to tell you that you need to be on every platform, post three times a day or jump on every trend going. I'll look at what makes sense for your business.
I'm practical, straightforward and hands-on. I'll give you honest advice, get stuck in and take things off your plate, without making marketing more complicated than it needs to be… and if I don't think something is worth doing, I'll tell you.
Why work with me?
After years of working in marketing and communications, I realised the bit I enjoyed most was telling the stories that make a difference. So I decided to do more of that.
I like understanding what makes a project, or business, tick. Understanding what the goal is and working out how to get there. I enjoy getting to grips with the bigger picture, and getting stuck into the detail.
I can look at your marketing strategy one minute and be behind the camera the next. I understand how the different bits fit together, and that's important when you're a business where one person often has to do a bit of everything.
Most importantly, I'll get to know what makes your business stand out. I'm not interested in making you sound like everyone else. I want to help you show people what makes your business special and share that with your customers and audience in a way that showcases who you are.
A few things you might want to know about me
I'm a freelance marketing and communications professional based in North Lincolnshire, working across Yorkshire & the Humber and remotely. Most of my work now is with established and ambitious small businesses, but my experience goes beyond that.
I've spent around 15 years working across marketing and communications, including commercial, corporate, not-for-profit, healthcare and public-sector organisations. I've worked on everything from campaigns and communications strategy to content, websites, SEO, PR and stakeholder engagement. You name it, I’ve probably done it!
That experience means I can bring a broader marketing perspective to businesses, but without bringing all the corporate jargon with it. (I never did like that part).
When I'm not working, you'll find me being demanded of by two small children, or enjoying a moments peace in a nice cafe with homemade cake. I'm a big believer in going with the flow, not sweating the small stuff, and keeping things relatively simple. If experienced and calm the type of marketing support you need, get in touch.